Chrysler Heads Back Uptown

With the introduction this spring of the 1999 Chrysler LHS and 300M, America's No.3 U.S. auto maker is seeking to reclaim the status it gained from past luxury models such as the Imperial, New Yorker, and Fifth Avenue. This time, however, Chrysler is aiming for the entry-level, luxury-car buyer who might be tempted by the pricier Audi A6 or Lexus ES300.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.