A Closer Look At Ge And Jack Welch

Your article "How Jack Welch runs GE" (Cover Story, June 8) shows why so few fully understand General Electric Co.'s achievements. The most important constant in GE's success equation has been the unending effort at de-bureaucratizing every facet of the operation.

GE's people around the globe have achieved fantastic creativity, yielding stupendous profits because of recognition by everyone that there is no limit to what can be accomplished if the best ideas are shared throughout the company--and if the obsolete trappings of "management" (turf, layers, "not-invented-here syndrome," and other such nonsense) are relegated to the garbage heap.

Richard Kade

Sunnyvale, Calif.

I enjoyed your article on Jack Welch and his impressive management style and abilities. How unfortunate it is, then, that a man of his considerable talents refuses to clean up the PCB pollution that General Electric dumped into the Hudson River in the 1950s and 1960s. Imagine how much greater his legacy would be if he spearheaded a renewal of corporate environmental responsibility.

Francis Pio Ruggiero

Milford, Pa.

On the inside door of my refrigerator is a seal emblazoned with the GE trademark and the words "Symbol of Research, Mark of Reliability." You bet. This 1936 refrigerator still runs reliably. It replaces a 1986 GE refrigerator that failed five years and two months after its purchase. When I inquired about repairs, the service depot manager pointed to a row of similar dead soldiers out back, each fitted with an infamous GE rotary compressor like mine. It would have cost more to repair the refrigerator than to replace it. When I complained to the company, I got a firm brush-off and a $75-off coupon valid for 30 days toward the purchase of a new GE refrigerator. Would that I had invested in General Electric stock rather than purchased one of its products!

Thomas A. Burns

Arcata, Calif.

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