Web Portal Wars Heat Up

NBC has a Net gateway, so others may soon want one, too

Broadcast networks have viewed the Internet mostly as a promotional tool for their brands. But NBC, which is joint owner of the MSNBC cable station/Web site, has a new idea. On June 9 it announced plans to take a stake in Snap!, an Internet "portal," and invest in its parent CNET Inc. In additoion to snagging cybersurfers to watch TV shows, NBC will use its shows to drive traffic to recently founded Snap!, a search site that online enthusiasts visit daily. The question is: Does this make sense?

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