Party Stores Are Having A Blast

Kiddie favors, Halloween getups--you name it, boomers buy it

Elaine Dixon's daughter, Alannah, is turning 6 this month, and she's having a party. A generation ago, that might have meant a cake and a round of musical chairs, but parties are no longer simple. One of Alannah's friends had an ice-skating party last winter. Another had pony rides in her backyard. So Alannah has to have something special, too: a pool party with pizza for 30 friends from kindergarten and her Scout troop at a hotel near the Dixons' Stroudsburg (Pa.) home. "All the birthdays are a big deal," says her mother.

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