Overview: The `Click Here' EconomyRobert D. Hof
Mike Dobres knew something was up two years ago, when prospective buyers started walking into his car dealership with printouts of dealer invoice prices. Dobres, general sales manager of Royal Motor Sales in San Francisco, quickly realized that car-buying services on the Internet, such as Auto-By-Tel Corp., were giving customers a frightening new edge on his salespeople. Since then, his profits have sunk by as much as 25%. "People know what you pay for your car," he sighs, "and they don't let you make the big profits."
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