Luring Them To A Day At The Races

Horse racing tries to draw new fans and boost TV coverage

Beverly Reed, a 24-year-old auditor from Lilburn, Ga., considers herself a huge sports fan. She's glued to the NBA finals series. But she has never tuned in to a horse race--not even the just-run Belmont Stakes, in which thoroughbred Real Quiet made a bid to win the first Triple Crown in 20 years. Nor has she considered heading to the track. "If it's just for old men betting money on horses, I'd have to pass."

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