Luring Them To A Day At The Races
Beverly Reed, a 24-year-old auditor from Lilburn, Ga., considers herself a huge sports fan. She's glued to the NBA finals series. But she has never tuned in to a horse race--not even the just-run Belmont Stakes, in which thoroughbred Real Quiet made a bid to win the first Triple Crown in 20 years. Nor has she considered heading to the track. "If it's just for old men betting money on horses, I'd have to pass."
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