Health Food: An Emu In Every Pot?

Strange bird, but the business problems are oddly familiar

In 1993, entrepreneur Anne Geller thought she'd found the bird that laid the golden egg. Geller was going to make her fortune breeding the emu, a cousin to the ostrich that has long been prized in its native Australia for its low-fat red meat and the reputed therapeutic properties of its oil. Although most Americans wouldn't know an emu from an egret, Geller was convinced that her emu business would soar once people realized they could wolf down a juicy red emu steak for less fat and calories than an equivalent serving of chicken.

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