Management 101: Motivation Matters

It's no secret that General Electric is one of the world's most successful companies in the world. Its market value has gone from $12 billion in 1981 to $284 billion today. At a time when corporations are focusing on core competencies, GE has succeeded as a conglomerate with very old-fashioned businesses--leasing, locomotives, lighting, TV. So what is it that accounts for such incredible performance?

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