The Best Product Designs Of The Year

Winners of the 1998 Industrial Design Excellence Awards

A great product shift is sweeping the marketplace. Office equipment is out, consumer appliances are in. Hard-edged, superpowerful technology is out. Comfortable, friendly technology is in. General-purpose computing is out. Single-task electronic gizmos are in. Fixed, stationary products are out. Mobility is everything. The new product paradigm? Picture Motorola Inc.'s TalkAbout Two-Way Radio. It has one purpose and is simple to use, communications-based, and interactive. Plus it's fun, great for skiing, mountain biking, or trekking in Disney's new animal theme park.

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