Back To The Future At Apple
It was staged as a reenactment of the company's finest hour long, long ago. Steven P. Jobs, Apple Computer Inc.'s co-founder, was back in the auditorium where he stood 14 years earlier when he took the wraps off the revolutionary Macintosh computer. And, just as he did then, he pumped up the crowd of some 2,000 goose-bumped employees and customers, forgoing his trademark jeans and turtleneck to make one of his rare suited appearances. But then, this was a special occasion. With classic Jobs panache, he yanked the black cover off an ultrasecret machine.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.