Wind Power's Happy Premium

Consumers are willing to pay a bit more for green electricity

About 17 miles east of Bennington, on a hilltop in southern Vermont, 11 wind turbines rise 132 feet above the treetops. Gentle giants such as these, put into operation last year by Green Mountain Power Corp., could soon become a more familiar sight. With the coming deregulation of electric utilities, consumers will be able to choose who they buy their power from. Green Mountain is finding that many consumers will pay a few dollars more per month to buy environmentally friendly energy.

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