Is Nothing Sacred In The Ad Game?

Mad Ave adopts ad haters' most potent weapon--parody

In Northern California, a band recently released Dispepsi, a CD pieced together from bits of music, ads, and interviews to create a scathing (and entertaining) commentary on the nation's second-largest soft-drink company. In New Jersey, a coalition of artists alters billboards in minority neighborhoods, adding touches such as a banner on a Newport cigarette ad that reads "Healthy profits don't always require living customers." And Adbusters, a nine-year-old Canadian quarterly devoted to the art of the "culture jam"--as such rearranged anti-advertising ads are called--reaches 30,000 subscribers, mostly in the U.S.

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