Crowded In Toon Town

Everybody's going into kids' TV--and revenues will show it

The launch was pure Disney. Followed closely by a marching band, Mickey, Minnie, and Goofy traipsed through a Burbank (Calif.) airplane hangar crammed with kids and parents. The Apr. 18 hoopla was to celebrate the start of the Toon Disney cable-TV network. At the stroke of noon, Mickey, dressed for his role in The Sorcerer's Apprentice, sent a stream of electronic sparks into the sky.

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