Hunting For Talent Around The Globe...While Sweating Out The Asian Flu
It took three years and four prototypes for American designer Roger Black to do a makeover for The Straits Times, Singapore's 153-year-old English-language daily and an alter ego of this modern metropolis. Out went unfriendly typefaces and clutter, and in came lots of color, bigger photos, bolder stories, and a sparse, clean layout. "We don't have the expertise here," says Straits Times executive Tham Kai Wor, explaining why Black led the effort.
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