Prime Time For Primestar?
For four years, the powerful cable companies that own PrimeStar have used the broadcast satellite service as a kind of safety blanket. In the case of rural viewers, it was a way to sign them up when they couldn't get cable. And for urban dwellers, most of whom already subscribed, the goal was to nab the few upscale customers who would otherwise bolt to competing direct broadcast satellite (DBS) services. In both cases, cable couldn't lose.
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