Are Movie Tickets Too Cheap?

DOES EDGAR BRONFMAN JR. NEED A REMEDIAL CLASS IN ECONOMICS? The CEO of Universal Studios owner Seagram startled a media confab on Mar. 31 when he said the movie industry should charge more for movies that cost more to make. Current pricing, he said, "makes no sense and I believe the entire industry should and must revisit it." The idea was so far-fetched that some think he misspoke. "I'm sure he didn't mean that," says Bob Goodrich, president of Goodrich Quality Theaters. Bronfman was unavailable for clarification.

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