Godzilla: He's Big. He's Upset. He's Invisible

Merchandisers are antsy about the movie monster's marketing

It was the end of a long day of shooting on the north shore of Oahu. Matthew Broderick, star of the Sony Pictures Entertainment film Godzilla, stepped off a seaplane and headed into the brush in search of the giant lizard. But for Dean Devlin, the film's 35-year-old producer, one more task awaited. As shooting finished, he headed across the island to the lavish Ihi Lani resort to brief nervous Taco Bell executives on Godzilla's unusually secretive marketing plans. "All they needed was someone to hold their hand a little," says Devlin.

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