Stirring Things Up At Quaker Oats

Will axing Gatorade's Doyle and other top execs help cure its ills?

When James F. Doyle plopped down on a lobby sofa at the Naples (Fla.) Ritz-Carlton for a chat with his boss on the evening of Feb. 16, he had no idea he was about to be fired. The 45-year-old head of Gatorade had led the brand to six years of red-hot growth--even as parent company Quaker Oats Co. had struggled under the weight of its disastrous $1.7 billion Snapple acquisition. Doyle and new Quaker CEO Robert S. Morrison had just finished rehearsing speeches they would give to Wall Street analysts the next day outlining Quaker's growth strategies.

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