Joe Plumeri: The Apostle Of Life Insurance

He runs Traveler's PFS with evangelistic fervor--and charging these prices, he has to

The moment Joseph J. Plumeri II bounds into the spotlight at the Philadelphia Convention Center, the crowd erupts in a raucous ovation. No doubt many of the 4,500 people on hand have caught his act before. Nattily attired in grey pinstripes with matching tie and pocket square, he plants himself center stage and opens his arms in a hey-look-me-over gesture. "He's a stud," someone shouts as Plumeri, a short, stocky 53-year-old, saunters stage right in super-slow motion. "It's a cool walk," he says, getting a big laugh. "I learned it in the old neighborhood."

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