A Ranking That Really Clicks

When we launched the BUSINESS WEEK 50 last year, our new ranking of corporate performance, we had three ambitious goals. We wanted our methodology to best identify America's corporate elite--going beyond approaches that rely simply on sales or shareholder return. We wanted the list to be dynamic, believing that year-to-year changes to the roster would themselves tell you something about the economy. Finally, we hoped readers would glean useful insights from our tables that would make their investments more profitable.

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