Can Gm Make A U Turn In Europe?

It's launching a new Astra, but more needs to be done

It's not a pretty picture. Since 1994, General Motors Corp. has been losing ground in Europe. Its market share is skidding, and with no turnaround in sight, GM's European executives have been feuding openly. In 1997, GM lost money on the Continent for the first time since 1986--a dramatic change from the early 1990s, when Europe generated most of the company's auto profits. Still, GM thought it had time to clean up its problems.

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