Aol: The Right Kind Of Busy Signals

Its new president is keeping his eye on the bottom line--and it shows

In the online industry, the mantra used to be "content is king." Companies spent lavishly to get the latest electronic goodies to keep the public clicking away--never mind how to pay for them. Not anymore. Just ask Robert W. Pittman, the freshly anointed president and chief operating officer of America Online Inc. The new No.2 to CEO Stephen M. Case says that now cash is king. If the choice is between generating profits today and developing long-term projects, he says, it's a no-brainer--profits rule.

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