Commentary: Pele Vs. Nike: Guess Who Won't ScoreWilliam Echikson
For the Chinese, this is the Year of the Tiger. For marketing, this may be the Year of the Bonehead: In the beef industry, cattlemen are suing Oprah Winfrey, a woman who could turn the phone book into a best-seller. In the golf biz, the pga is trying to keep Casey Martin, a promising golfer with a bum leg and a lot of heart, off the Tour. And in the sports equipment game, Nike is butting heads with maybe the most beloved athlete ever, Pele.
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