Commentary: Pele Vs. Nike: Guess Who Won't Score

For the Chinese, this is the Year of the Tiger. For marketing, this may be the Year of the Bonehead: In the beef industry, cattlemen are suing Oprah Winfrey, a woman who could turn the phone book into a best-seller. In the golf biz, the pga is trying to keep Casey Martin, a promising golfer with a bum leg and a lot of heart, off the Tour. And in the sports equipment game, Nike is butting heads with maybe the most beloved athlete ever, Pele.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.