Point, Click And Here's The Pitch

Yoyodyne uses prizes to get you to read those online ads

Seth Godin may be the ultimate entrepreneur for the Information Age. Instead of widgets or car parts, he specializes in ideas--usually, but not always, his own. Can't remember the call letters of Mary Richards' TV station on The Mary Tyler Moore Show? Take a look at his The Encyclopedia of Fictional People. Want to send a quick message to Newt Gingrich? Consult Godin's E-Mail Addresses of the Rich & Famous.

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