Marketing In Latin America
At Brazilian supermarket Pao de Acucar, daily grocery specials aren't just advertised in the newspaper. The chain's Internet Web site offers same-day delivery of groceries to its growing numbers of cybershoppers. On Argentine beaches, cellular-phone salesmen hawk their wares at booths offering free soft drinks and complimentary salsa lessons. In Venezuela, airline AVENSA lures potential travelers with a raffle, awarding a three-day trip to Miami to the lucky winner and 50 friends. In Mexico, in a cultural role reversal, macho men are portrayed on billboards as sex objects modeling skimpy underwear.
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