E Shop Till You Drop

Consumers are the big gainers as retailers brace for a Net onslaught

Pekka Nurmiranta wanted to buy several hard-to-find tomes on marketing. Rather than scour the bookshops near his Brussels home, the 39-year-old manager at Siemens-Nixdorf Software hit the Internet. Several mouse clicks landed him at Amazon.com Inc., the online bookstore based in Seattle. He dropped three titles into his virtual shopping basket and paid with a credit card. The books arrived on his doorstep two weeks later. "Amazon was very convenient," he says.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.