More Bang For The Super Bowl Ad Bucks

At $1.3 million, a 30-second spot needs to score extra points

Super Bowl advertising has been a big-time winner for Intel Corp. The chipmaker bought time last year, using the game to debut its now-famous bunny-suit people. These dancing pitchmen, clad in colorful "clean room" suits, have since played a starring role in transforming Intel's once-aloof techno image into something more hip and fun.

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