Jaguar Starts To Claw Its Way Back

But can Ford recoup, even with quadrupled production?

It has been a long ride back for Jaguar PLC. Since recession and quality glitches hit sales in 1992, the British maker of luxury cars has climbed back to profitability--thanks largely to huge investments by its parent, Ford Motor Co. Now, a remade Jaguar is set to expand aggressively. It plans to launch two new models over the next four years, including a "baby Jag," and more than quadruple annual production to 200,000 cars. "We're profitable, we've improved," declares Jacques A. Nasser, Ford's president of automotive operations. "Now is the time to go for growth."

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