How Tci's Malone Played Gates Off Against Mc Nealy

Microsoft and Sun Microsystems jockeyed hard to get their software into the guts of Amercia's cable-TV hookup

For the past nine months, cable moguls and technology barons have been engaged in an intricate mating dance. Each has something the other needs. The cable guys have a wire into nearly 70 million American homes. The computing gurus have the necessary technological knowhow and plenty of cash as well. The trick, as the players see it, is to stake out a position that will give each of them the most influence and the best strategic position in the coming world of digital convergence.

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