Why Latin Americans Prefer Cable Tv To Satellite
In your story "Satellite TV: Still a fuzzy picture" (Latin America, Dec. 22), you say that the number of subscriptions for satellite TV is below expectations. I believe I know one of the reasons for this. Here in Brazil, satellite television does not carry certain widely watched local channels. But cable TV does. Since the reception for broadcast channels is awful in built-up markets like Rio and Sao Paulo, it is hardly surprising that Brazilians are opting for cable TV instead.
No doubt the satellite-TV providers will eventually wake up to this fact, and then we can expect a rapid increase in the subscriber count. Until then, satellite companies will have to content themselves with signing up only those viewers who can afford to subscribe to one service for local channels and a second for variety--and that is a very select audience.
Rio de Janeiro
Your article overlooked the fact that cable TV is still the service preferred by more than 90% of the Latin Americans who have pay TV. Our company operates cable systems in the south of Mexico, including Acapulco, and we provide a more complete and affordable service than either DirecTV or Sky Latin America have at present. The two rivals face more competition from cable TV and broadcasting than from each other.
Grupo Telecable Mexicano