Can Giant Become A Big Wheel?

The bikemaker is pedaling hard to get ahead in the U.S.

Over nine months last year, Britain's top mountain-bike racer, Rob Warner, gave the ATX-One a series of brutal workouts. Before agreeing to endorse the $4,000 model, he made the engineers of Taiwan's Giant Manufacturing Co. work up three prototypes and endlessly tweak the rear suspension. Warner is "kind of a crazy guy," says Giant designer Daniel Shiau. It was tough, but the bikemaker got its endorsement for the ATX-One, which hits the stores in Europe and the U.S. this spring.

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