A Mother Lode For Mexico's Hm Os
Eduardo Lara di Lauro has so far signed up only 1,600 people in his seven-month-old managed health-care program, but he is a happy man. As director of managed care for Mexican insurer General de Seguros, he's on the leading edge of what promises to be a surge of private health care in Mexico. Although the government's Mexican Social Security Institute (IMSS) has long dominated health care, that may be changing. "The market has jumped ahead of the government," says Lara, whose initial target is four northwestern states. "People are asking for a new product."
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