Re: Your Corporate Image

Dear Reader,

FYI, a recent Yankelovich Clancy Shulman poll of business executives nationwide, found that corporate identity materials--business cards, letterhead, and such--are second only to annual sales in conveying a company's prestige. While readability is the most desired trait, more than 77% said high-quality paper and printing are "very desirable." Furthermore, another study by Dartnell Corp. shows that materials are a tiny fraction of the roughly $10 to $20 cost of producing a business letter--just 34 cents, including toner and other supplies! Food for thought....

Best regards,

Before it's here, it's on the Bloomberg Terminal.