What's Making Zale Sparkle

Zale (ZLC) is no Tiffany's. But it's the nation's top jewelry chain--with the most stores and the largest sales. "We like catering to middle America--and that's why we dominate the business," says CEO Bob DiNicola, who restructured Zale after it emerged from bankruptcy in July, 1993. Zale is back in the black, with a fixed agenda: growth.

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