Pepsi Vs. Coke: If You Can't Beat `Em, Copy `Em

Pepsi's new strategy apes you-know-who's

Thomas L. Hensley won't be joining Pepsi's Generation Next anytime soon. He tried selling Pepsi at the fountains of 12 Dairy Queens that his Louisville-based company operates. But the service from Pepsi bottlers was inconsistent. He switched back to Coca-Cola and found that the company's marketing and promotional support boosted his soft-drink sales. Says Hensley: "It would be awfully tough for Pepsi to muscle its way in now."

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