The New Latin Corporation

These savvy companies are moving beyond national borders

Miguel Gomez Mont Urueta has put roofs over the heads of half a million of Mexico's working poor. As chief executive of Corporacion GEO, the country's largest low-income housing developer, he expects to put up many more. Mexico needs at least 5 million houses and apartments. This year, GEO is building 19,000 two-bedroom homes in attractive developments that cluster houses and apartments with schools, shops, and cultural centers. Since the houses are modular, purchasers can easily upgrade them as their fortunes improve. "We want to do for housing what Henry Ford did for the automobile," says Gomez Mont.

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