There's Big Green In Organic Food

Hold on to your Birkenstocks. The natural way of life is gaining ground--on Wall Street and at the grocery store. All you have to do is stroll past the produce aisle, the frozen food section, and the deli counter to see the new array of organic items on display. These no-pesticide, no-hormone products used to be limited to health-food stores. But today, major supermarket chains carry organic products ranging from tomatoes to enchiladas. With organic-food sales growing 20% to 25% a year since 1990--vs. 3% to 5% for the food industry overall--the time may be ripe to invest in companies that manufacture, distribute, or sell organic goods.

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