Cd Ro Ms: The Giants Rule
A few years ago, the market for multimedia entertainment software looked so hot that even Hollywood big shots were jumping in. The crowning glory came in March, 1995, when Steven Spielberg, Jeffrey Katzenberg, and David Geffen's DreamWorks SKG teamed with software powerhouse Microsoft Corp. to create DreamWorks Interactive. Surely, that combined talent would unleash hits consumers would snap up by the millions.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.