Onsale: Big Kid On The Cyber Auction Block

How the leading Web auctioneer outsmarts rivals

Jerry Colonna is hooked on cyberbidding. The venture capitalist has snapped up $4,000 worth of computer gear from Onsale Inc., a Palo Alto (Calif.) company that runs an online auction house. "I bought one computer, then another, then a monitor, then a scanner, and then my wife cut off my credit card," he says only half-jokingly. "I love to outbid people. It's entertaining and I love a good bargain."

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