John Bryan: A Finger In Fewer Pies

John Bryan is hoping that investors believe less is more. On Sept. 15, the Sara Lee chairman and chief executive announced a plan to "deverticalize." That means the conglomerate will sell some $3 billion of its assets, including some manufacturing operations and entire divisions. Bryan will use the money to buy back stock and beef up marketing of his remaining brands, which range from pound cake to Hanes underwear.

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