Fast Money

Formula One's Bernie Ecclestone sees no reason why his multimillion-dollar empire can't be a multibillion-dollar IPO

It's a hot and dusty August day at the Hungarian Grand Prix circuit. With the race still 24 hours away, fans flood in to watch sleek 200-mph Formula One cars scream around Budapest's racetrack, the Hungaroring, ahead of the afternoon's qualifying trials. Flags wave and whistles blow as German hero Michael Schumacher roars in, driving his scarlet Ferrari. Above the deafening din of the throaty 750-horsepower engines, Briton Bernard Ecclestone, 66, racing impresario extraordinaire, sits in his big silver bus unfolding his ambitious plans for Formula One Grand Prix car racing.

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