Douglas Ivester: Minding The Soda Fountain

When Coca-Cola announced on Sept. 8 that Chairman and CEO Roberto Goizueta was being treated for a lung tumor, investors began giving heir apparent Douglas Ivester a closer look. Coke's board wants Goizueta, 65, to hold the CEO slot indefinitely past his retirement. But industry observers predicted when Ivester was named president in 1994 that he would eventually get the nod.

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