Dressed To Drill

School uniforms are hot--and merchants are cashing in

Flared jeans, plaid miniskirts, and chenille, short-sleeved, V-necked sweaters are among the hottest back-to-school fashions for 1997. But whatever style mavens say is cool for school this year doesn't apply to students such as Zalencia Dorrough, a sixth-grader at the Daniel Chappie James Elementary School in Dallas. She'll be wearing a uniform--and she couldn't be happier. "It makes getting dressed in the morning a lot easier," says the 11-year-old, who on a recent school day donned navy shorts, a white blouse, and white and purple Nike tennis shoes. "It also looks a lot more sophisticated and a lot cooler than normal clothes."

To continue reading this article you must be a Bloomberg Professional Service Subscriber.