The New York Yankees? Never Heard Of `Em
I must take exception to your statement that the Yankees are the "most fabled franchise in professional sports" ("Great pitcher? Maybe. Great marketing? For sure," Sports Business, July 28). In North America maybe; in the world at large, no chance.
Outside North America, Japan, and the countries in the Caribbean basin where baseball is played, it barely registers on the screen of sports, professional or otherwise. I grew up in England, and when I came here I knew about as much about baseball and its teams as the average American knows about cricket. That is, next to nothing.
Imagine how much the average person in a non-English-speaking country knows about baseball and the Yankees. For most of the world, the most fabled franchises are in football--soccer--especially the major European teams.
John C. English