Geoffrey A. Moore Marketing Consultant And Author

When Geoffrey A. Moore returned to Silicon Valley in 1978, he wasn't sure how he was going to make a living. Technology was the hot thing in the Valley, and as an English professor with a PhD in Medieval and Renaissance Literature, his job prospects seemed modest. "I answered an ad for an educational specialist," he recalls. Little did Moore realize that the path he had chosen would lead to fame and fortune. Some 19 years later, with two popular business books under his belt, Moore is regarded as a leading high-tech marketing strategist.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.