Going Once. Going Twice. Cybersold!

Marty Duplissey knows his way around auctions. He attends maybe six a year, bidding on forklifts, trucks, and other heavy equipment. But more often these days, the Longview (Tex.) software developer, whose family is also in the furniture and cattle businesses, practices his auction skills on the Internet. Duplissey regularly visits several Web sites, where he figures he outbids competitors for computer gear and software half the time. When he prevails, he gets the goods at 30% to 50% off the retail price. "It's so convenient," he says. "I can check the status of a bid and up it from anywhere at anytime."

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