Someone's In The Kitchen With Martha

Sharon Patrick, Stewart's president, aims to make the domestic doyenne the "first true multimedia brand"

Martha Stewart is at a gala sipping a glass of turquoise champagne to match her cashmere jacket and costume jewelry when she turns to her new chief executive. "Doesn't this remind you of the blue skin of a scarab beetle, Sharon?" Sharon Patrick--her own beer-hued pantsuit clashing with the drink--chokes out a boisterous laugh. "Martha, how am I supposed to know what a scarab beetle looks like?"

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