A Cozy Deal At Benetton?

Publicly owned Benetton buys the family's sports outfit

The four Benetton siblings personify family entrepreneurship, Italian-style. In less than 20 years, they have turned a small wool-dyeing operation into the Benetton Group, one of the world's premier clothing brands. With more than 7,000 outlets in 120 countries and $1.8 billion in sales, Benetton has brought riches to its founding family and has become the emblem of northeastern Italy's rebirth as one of the wealthiest corners of Europe.

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