The Cold War Over Chocolate

Can Western candy makers regain lost ground in Russia?

With a few taps on his computer keyboard, a young technician sends streams of chocolate, sugar, and powdered milk through metal pipes at Cadbury's new $140 million plant in northern Russia. An hour later, two tons of Picnic candy bars, enclosed in their trademark yellow-and-red wrappers, are ready for shipping. Located 175 kilometers south of St. Petersburg in Russia's Novgorod region, the factory is Cadbury's most modern facility in Europe.

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