Can This Man Rev Up Digital?

Marketing whiz Bruce Claflin has to fire up sales--fast

Bruce L. Claflin has spent the past 18 months battling to turn around Digital Equipment Corp.'s personal-computer business. He did. Then his boss, CEO Robert B. Palmer, went and sued Intel Corp., charging that the chipmaker had stolen pieces of Digital's patented Alpha chip technology. Claflin's problem? Intel supplies the chips inside 85% of the world's PCs, including $2 billion worth sold by Digital.

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